CTC Group Indonesia's Food Team Gains Valuable Insights and Expertise During Training at
CTC Group Vietnam Office

In a world grappling with environmental challenges and ecological crises, a significant transformation is taking place among Indonesian consumers. Beyond health and wellness, a remarkable shift towards sustainability and a zero-waste lifestyle has gained traction, reflecting a growing appreciation for environmental conservation and responsible consumption. 

The training kicked off with a comprehensive overview of the Vietnamese food market, highlighting its unique characteristics, consumer preferences, and emerging trends. Seasoned industry experts shared success stories and case studies that showcased innovative approaches to capturing the hearts of Vietnamese consumers. Additionally, the Food team embarked on a market visit to witness firsthand the vibrant food culture of Vietnam and gain valuable insights into local eating habits.

On the second day, the participants were introduced to the cutting-edge laboratory facilities at the CTC Vietnam office. The setup showcased state-of-the-art equipment and technology, enabling precise research and development of food products. The Food team also engaged in a detailed presentation of various lab trials, where they learned about the meticulous processes involved in perfecting food formulations. This session emphasized the importance of experimentation and innovation in achieving culinary excellence.

The final day of training delved into practical applications of the knowledge gained during the previous sessions. The Food team participated in hands-on lab applications focusing on three key categories: liquid milk, ice cream, and plant-based cheese. These interactive sessions allowed participants to explore the intricacies of product development, taste profiling, and quality control. The team gained insights into how to tailor their offerings to meet the diverse and evolving preferences of Vietnamese consumers.

The CTC Group continues to demonstrate its commitment to fostering collaboration and knowledge exchange across its regional offices. The successful completion of this training program highlights the group's dedication to nurturing talent and enhancing its capabilities to deliver exceptional food products to consumers.

As the CTC Group Indonesia Food team returns to their home market armed with newfound insights and expertise, industry watchers are eagerly anticipating the innovative culinary creations that will emerge from their collaboration with the vibrant Vietnamese food landscape.